My guest in this episode, Rand Fishkin, is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series (which is why I asked Rand to join us), his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.
Rand is full of insights for storytellers and start-up founders. One great tip: Be purposeful where you put your story.
"We always strove to put the content first on our own website where we could own and control the user experience. then we would stagger the distribution to social media. Own your home. Don't build your house on rented land, which is really what you're doing on YouTube or Facebook." - Rand Fishkin on content placement