Storytelling with Native Advertising Expert and Content Creator Chad Pollitt
Chad Pollitt is the Co-founder of Relevance, the world's first website dedicated to content distribution and promotion, news and insights. He’s also an Adjunct Professor of Digital Marketing at the Indiana University Kelley School of Business and Adjunct Instructor of Content Marketing at the Rutgers Business School. Plus, Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.
And if that wasn’t enough, this guy is also a member of a Forbes Top 100 list, and author of "The Native Advertising Manifesto," "The Content Promotion Manifesto" and "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. He’s definitely a Business Storyteller. You’re in for a treat, as Chad breaks down storytelling… and what to do after you’ve crafted your story. Don’t “publish and pray.”
“The average storyteller and content marketer will spend $1 on distribution for every $5 we spend on creation…. the average television advertising executive, for every $1 they spend on creation they spend $5 on distribution. “ - Chad Pollitt on the power of distribution