As the CEO & Co-Founder at a Boston start-up called “WePlayed,” Rob Ciampa has a vested interest in telling a great story. Using his skills, Rob convinces financial supporters, early team members and others to believe in the mission of a untested company. Where did his chops come from? Experience.
Rob has been VP of sales and then CMO of a video marketing company called Pixability – which is where we crossed paths and I got know him – as well as an advisor to a group of media, advertising and marketing technology companies. He's also co-author of YouTube Channels for Dummies. Rob definitely believes in the power of story – especially video.
"It was the 50th anniversary of the peace sign. We had everyone dressed up in 60's garb [at the conference]. We had our support staff in tye-dyes but we hired actors to come in, in various garb. We broke the rules and had live 60's music. All of a sudden everyone is coming to the booth... telling their stories of the 1960s... and we had an 8,000% improvement year over year for that show." - Rob Ciampa on the power of story