In this episode, we hear from video marketing expert Rick Cesari. Rick has actually helped major brands like GoPro and George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His book Building Billion Dollar Brands aims to put valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author – Buy Now and now Building Billion Dollar Brands, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, marketing and storytelling with video.
Before his current focus on internet based video, Rick mastered direct to consumer marketing, including traditional television talk shows. He booked his partner on a show in New York, where they promoted a juicer, offering recipes if you sent in a self-addressed envelope with a dollar in it. About a week later, a mail truck pulled up to their office.
"... a mailman gets out. He has a 3-foot high canvas sack over his shoulder like Santa Claus. He drops it off, goes back to his truck and gets another. In all he brought 4 sacks in. We had 18,000 responses." - Rick Cesari